The Picture Book of Puns is a print media work. This book is hand-painted, hand drawn and hand-written in Isabella Guest’s illustrative style. The book’s concept is that it is a picture book based on plays on words and puns. The book is designed for a target audience of females between 16-25 and is a quirky, whimsical, child-like, and environmentally conscious picture book that people can enjoy. It also aims to get people to become more in touch with their childhood. The quirky aesthetic rekindles people with these memories and their imagination.